Hi, I’m Ricardo, award-winning
Creative Marketing Director,
Interaction Designer (M.A.),
and Founder of EmotionalMarketingLand.com
2x Best in Class (Categories: RETAIL + ENTERTAINMENT)
Originally I’m a designer –
I’ve been working as a
Creative Marketing Director.
14 years ago, I started as a Graphic Designer (Bachelor of Arts) in Germany, and I continued as an Art Director at several advertising agencies.
When I got bored implementing the same advertising techniques over and over again, I studied Interaction Design (Master of Arts).
I explored all the exciting interactive possibilities that the advertising industry can gain by leveraging technological advancements.
I proved that the arousal of emotions are key for effective advertising in the future (because of the oversaturated market).
My first book,
Interaction Design, helps a lot to bond long-lasting connections and transform your customers into raving fans.
If you want to know how and why advertising has been changed read my book: “The added value of interaction design in advertising” (2014, 2016) – unfortunately, only available in German.
Nevertheless you can buy it here: click here
Let's get in touch on LinkedIn!
Emotional brands have a significant impact
when the consumers’ experience has an emotional (aka strong and lasting) connection.
It is (kind of) simple, because it is very similar to a feeling of bonding or loving. As a result you need to understand human behavior first – or just ask me. 👋 😉
Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently increase your conversion rate & your sales – even when you increase your pricing as well.
🏇🏌️ ⛵ 🚴
Ya, let’s connect.
If you’d like to ask me any individual question about your campaign or master emotions in marketing generally.
What would you like to achieve? Any specific desires?
Tell me. I’d like to hear your story! Remember: everybody is interested in stories. (That’s why the movie and book industry is huge.)
Maybe we don’t know each other – nevertheless we can learn from each other.
Nah, maybe not!
If you don’t believe
that emotions might boost your business and career.
I recommend to read more articles about raising the awareness of emotions in marketing. You could start with my Q&A above.