Get EmotionalTechniques

… to sell easy and ⚡ lightening fast!

Here you are in the right spot to get actionable emotional techniques 🚀

What most (so called) experts only do is raising the awareness for the importance of emotion (for this they deserve credit).

But they don’t give you  the tools to deal with it.  😠 ✌️

Ricardo, Founder of Emotional Marketing Land

Thats why Emotional Marketing Land gives you:

  • which exact emotions you should target and why,
  • how to actually trigger those emotions to connect emotionally with another human being / customer.

We are starting out to will be an extensive free library of blog posts and resources which covers everything you need to know about emotional marketing & connections with your customers.

You get easy actionable tools and tactics which connect your brand / product with another human being,

for instance:

  • Create Love / Emotional Branding  = (I like to say) “consistency for loyalty”
  • Usability Techniques (UX, UI) = for conversion (rate) optimization, dwell time / bounce rate
  • Persuasion Templates = for actually making the decision to buy
  • Consumer Neuroscience Insights = for enhance the emotional connection 
    and much more.

Keep in mind: The old economic model was build on the concept of the rational person in a crowd, which still can work in a world of needed commodities. But in oversaturated retail environments with many differentiated products, the senses inform, needs become wants, and emotions decide. 

It’s going to be an one-stop-shop for anyone looking to connect emotionally for selling much easier and ⚡ lightning fast

by creating and keeping long-lasting, loyal customers, without being pitchy (in the modern world).


The blog is starting in September 2018 you are gradually going to discover a tone of actionable techniques on how to build strong relationships and on how to transfer foreign customers to raving fans.

Be one of the first Emotional Marketers who are actually handling the mysterious & comprehensive emotions.

EMOTIONAL MARKETING LAND is just starting out. Participate, help to improve the current “BETA” version by entering your email (for free). Let’s build up a tone of emotional tactics and push yourself at the top of all marketers.

"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."

Gary Vaynerchuk, Keynote @ IMG Expo 2018, New Orleans
Let’s upgrade your business or career (tremendously)!
Learn and master on how to arouse emotions and how to get and keep ahead of your competitors!

If you want to emotionalize your brand, product or service, you’ll need to reach different levels.


Evoke positive connections. 

The key to having long lasting and valuable customers is to continually keep them engaged with your brand. 

Design and


Address every possible objections your prospects might have
which lead to a very strong brand story that people believe and understand.

Listen to your customers as people make their decisions mostly unconsciously, based on their emotion systems (Neuroscience).

Use accurate tactics.

Marketing and Neuroscience
(emotional systems
in the brain)


Transform your prospects and customers into raving fans. 

Retention almost always comes down to how valuable and easy it is to use your product or service.

Your brand or product is part of their world.

Marketing, Interaction Design and Psychology


Skyrocket your sales.
Scale your business.

Online Marketing


After implementing emotional
marketing tactics in your strategy:

You’ll be at the exclusive top!

It is a very complex field. It won’t be easy to grasp everything but I’m 100% sure you will get it,  because Emotional Marketing Land will give you simple step-by-step explanations & tactics how to use the powerful unconscious mind aka the “Emotional Systems”.


 Feelings are often described as “gut feeling” –
which is located in the brain, instead of the gut. 


Enjoy comprehensive research from various fields in short and summarized articles, for instance about:
  • Consumer Neuroscience
  • Interaction Design
  • Love Brands   
  • Persuasion
  • Psychology
  • Service Design
  • Social & Personality Neuroscience
  • Usability
  • User Interface & Experience Design
I am Ricardo (Founder of

You’ll get easy understanding step-by-step tactics – summarized and well organized to keep you focused on what you exactly need to implement in your marketing strategies to boost your business or career.


When I worked for different advertising agencies, I wondered things like:

  • How can I arouse emotions even in a “boring” industry?
  • What are “Emotions” exactly?
  • How can I emotionally connect?
  • Where should I start?
  • How can I shift my customers to loyal, even raving fans?

And as you can guess it – nobody was able to consistently give me clean and exact tactics. It was either too superficial (most marketing experts might know 1 or 2 principles but they do not truly know, how our brain (aka emotions) works – it is just not their field) or on the other hand the information is too profound (for instance, Neuroscience PhDs). That is why I had no other choice than to find out by myself.

I wanted to make it accurate, so I started in 2012 my Master’s degree, in Interaction Design. Afterwards I’ve worked as a Creative / Marketing / Art Director Interactive.

Last years I’ve been continued my research (because it is soo! interesting) and have been dived in much deeper. Now, I start sharing it. I think, everybody should understand our brain and the power of our unconsciousness!

Let’s dive in the field of emotions and get ahead of everybody else.

It’ll be fun because you are going to feel lots of “Aha” effects = “Eureka“.

My Awards

2x International Interaction Award 2018,
2x Best in Class (Categories: RETAIL + ENTERTAINMENT)
2x International Creativity Media & Interactive Design Awards, Bronze, 2018, Categories: “ BEST WORK NEVER PRODUCED” + “DIGITAL OOH – DISPLAY POP”
Support for several ANNUAL MULTIMEDIA AWARDS 2013-2014, via my work for several German advertising agencies.
Communication Design, 2012
Would you like to find out more about me?

Get periodically new psychology tactics

which you want to implement into your marketing strategies.

Do not miss the unique chance to get lots of psychology knowledge about emotions – step by step and well organized

and still for free (every month 1-2 emails, starts in September 2018). Just enter your email below.


Discover accurate tactics which are appealing, effective and evoke emotional connections to get your customers truly excited.


I am scheduling and preparing effective actionable tactics which you want to implement in your marketing system – the blog with exclusive tactics and strategies is going to start in September 2018


Learn about unique and actionable emotional marketing tactics and strategies, which you want to implement in your marketing system or design to popularize your business.


is Emotional Marketing?


In general: Emotional (aka “effective”) Marketing does not feel hypey, pitchy, desperate, or robotic – instead, we are going to communicate naturally and super effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life. 

Similar to creating real relationships to people. You should attache your brand / product / service to a person.

Which people do YOU like the most?
I bet: people who understand you! People who make your life easier, more successful, safer or bring fun in your life!

Now you get it! Your product or brand should consistently give away some (individual important) benefits.

You need to understand humans behavior before you create emotional campaigns. That is what you get from Emotional Marketing Land.

You will popularize your business and additionally – as a bonus you will upgrade you personal life because you know why people react as they do. 

 Why do you need

Emotional Marketing?


Because search engines (Google, YouTube, FB, IG) are getting more and more intelligent – we are not able to use wicked black hat techniques for long-term results. We need to truly understand what the brain of our (potential) customers need (address the emotional systems in the brain aka persuasion).

(General current Online Marketing)


Most prospects take between 6 and 20 touches before they make a purchase decision.

(Neil Patel, Online Marketer und Co-Founder von Crazy Egg & Hello Bar)


Because your prospects have a different State of Awareness:
low (education) – medium (persuasion) – high (action).

(Eugene Schwartz, ‘Copywriting Guru’)


Everybody has an individual emotional orientation – based on our genes and experience (aka emotional systems)

(General Neuroscience)


The market is oversaturated. It is too easy to create a business or a personal brand (for instance by Social Media). You need to emotionally connect because a tone of competitors are only one click away.

(General situation)

Let's get in touch on LinkedIn!

Emotional brands have a significant impact when the consumers’ experience has a strong and lasting connection. It is comparable to a feeling of bonding or loving.

Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently boost your sales.

Answers to Your Questions

Why are Emotions such a big deal?

Because on one hand the internet, especially search engines (Google, YouTube, FB, IG) are becoming more intelligent. For instance Google knows exactly what people really like (by analyzing reactions, e.g. clicks, bounce rate, dwell time, …) – that’s why we first need to create content which focuses on the users. It will then automatically be higher ranked.

On the other hand the market is oversaturated. It is getting more and more easier to create your own business (because of the internet, e.g. Social Media, WordPress, ClickFunnel, …) To get and keep your customers you need a stronger connection than your competitors. How can you make it? Only by using emotions. “Only emotions increase value” (acc. to Dr. Hans-Georg Häusel, Neuroscientist) and bond relationships.

Keep in mind: Your competitors are only one click away!

How to exactly create emotional marketing?

That is a big question and first of all it is a complex interpretation process which creates the value of things for people. Unfortunately it is not easy to understand, because it includes a tone of different fields e.g., Marketing, Interaction Design, Service Design, User Experience & User Interface Design or, Consumer Neuroscience, … But I am 100% sure, that you will get it by following Emotional Marketing Land because we give you easy step-by-step explanations and tactics. Which you won’t get anywhere else – because we combine all different fields which are necessary for Online Marketing to sell easy and lightning fast.

Emotional marketing tactics & strategies are not for you, when …

You are not a hard worker, because it is not easy and quick done to transform prospects to customers up to raving fans. You need to be patient and organize.

Emotional marketing is for you, when …

• You are an Entrepreneurs, Marketing Managers, Creative Directors, Art Directors, or Designer.

• If you sell B2C and B2B products.  People buy from people – that’s why all decisions are related to emotions (of people).

• You want to be ahead of everybody else – at the top!

What will you get when you enter your email?

You’ll get 1-2 emails per month. You’ll get links to top new article – with actionable techniques, valuable informations – short summarized and well organized. I know that are not a lot email but it will be very thorough.

It is all about Emotions, Love Brands (Products) and building unconscious long-lasting relationships.

It’s free – do not hesitate to test it a little bit.

Lots of success!


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