Here you are in the right spot to get actionable emotional techniques 🚀
What most (so called) experts only do is raising the awareness for the importance of emotion (for this they deserve credit).
But they don’t give you the tools to deal with it. 😠 ✌️
Ricardo, Founder of Emotional Marketing Land
"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."
Learn and master on how to arouse emotions and how to get and keep ahead of your competitors!
You’ll get easy understanding step-by-step tactics – summarized and well organized to keep you focused on what you exactly need to implement in your marketing strategies to boost your business or career.
Why I created EMOTIONAL MARKETING LAND?
When I worked for different advertising agencies, I wondered things like:
- How can I arouse emotions even in a “boring” industry?
- What are “Emotions” exactly?
- How can I emotionally connect?
- Where should I start?
- How can I shift my customers to loyal, even raving fans?
And as you can guess it – nobody was able to consistently give me clean and exact tactics. It was either too superficial (most marketing experts might know 1 or 2 principles but they do not truly know, how our brain (aka emotions) works – it is just not their field) or on the other hand the information is too profound (for instance, Neuroscience PhDs). That is why I had no other choice than to find out by myself.
I wanted to make it accurate, so I started in 2012 my Master’s degree, in Interaction Design. Afterwards I’ve worked as a Creative / Marketing / Art Director Interactive.
Last years I’ve been continued my research (because it is soo! interesting) and have been dived in much deeper. Now, I start sharing it. I think, everybody should understand our brain and the power of our unconsciousness!
Let’s dive in the field of emotions and get ahead of everybody else.
It’ll be fun because you are going to feel lots of “Aha” effects = “Eureka“.
2x Best in Class (Categories: RETAIL + ENTERTAINMENT)
Discover accurate tactics which are appealing, effective and evoke emotional connections to get your customers truly excited.
I am scheduling and preparing effective actionable tactics which you want to implement in your marketing system – the blog with exclusive tactics and strategies is going to start in September 2018
is Emotional Marketing?
In general: Emotional (aka “effective”) Marketing does not feel hypey, pitchy, desperate, or robotic – instead, we are going to communicate naturally and super effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life.
Similar to creating real relationships to people. You should attache your brand / product / service to a person.
Which people do YOU like the most?
I bet: people who understand you! People who make your life easier, more successful, safer or bring fun in your life!
Now you get it! Your product or brand should consistently give away some (individual important) benefits.
You need to understand humans behavior before you create emotional campaigns. That is what you get from Emotional Marketing Land.
You will popularize your business and additionally – as a bonus you will upgrade you personal life because you know why people react as they do.