Get Emotional Techniques

 … to Increase Pricing & Sell  Lightning Fast! 

What most (so-called) experts only do is raising the awareness for the importance of emotions in marketing (for this they deserve credit).

But they don’t give you the tools to deal with it.  😠 ✌️

Ricardo-G, Founder of Emotional Marketing Land

That’s what Emotional Marketing Land gives you:

  • which exact emotions you should target and why,
  • how to actually trigger those emotions to connect emotionally with another human being (your client/customer).

You get easy actionable tools and tactics (step-by-step formulas) which connect your brand/product with another human being,

for instance:

  • Create Love (emotional Branding)  = I like to say “consistency for loyalty.”
  • Usability Techniques (UX, UI) = for conversion (rate) optimization, dwell time/bounce rate
  • Persuasion Templates = for actually deciding to buy
  • Consumer Neuroscience Insights = to enhance the emotional connection 
    and much more.



Keep in mind: The old economic model was built on the concept of the rational person in a crowd, which still can work in a world of needed commodities. But in oversaturated retail environments with many differentiated products, the senses inform, needs become wants, and emotions decide.


It’s going to be a one-stop-shop for anyone looking to connect emotionally for being able to increase pricing and sell ⚡ lightning fast

by creating and keeping long-lasting, loyal customers, without being pitchy (in the modern world).

Be one of the first Emotional Marketers who are actually handling the mysterious & comprehensive emotions.

Emotional Marketing Land is just starting out.

 Participate, help to improve by entering your email.

"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."

Gary Vaynerchuk, Keynote @ IMG Expo 2018, New Orleans

Let’s upgrade your business or career (tremendously)!
Learn and master on how to arouse emotions and how to get and keep ahead of your competitors!

If you want to emotionalize

your brand, product or service,
you’ll need to reach different levels.


Evoke positive connections. 

The key to having long lasting and valuable customers is to keep them engaged with your brand continually. 

Design and


Address every possible objection your prospects might have
which lead to a very strong brand story that people believe and understand.

Listen to your customers as people make their decisions mostly unconsciously, based on their emotion systems (Neuroscience).

Use accurate tactics.

Marketing and Neuroscience
(emotional systems
in the brain)


Transform your prospects and customers into raving fans. 

Retention almost always comes down to how valuable and easy it is to use your product or service.

Your brand or product is part of their world.

Marketing, Interaction Design, and Psychology


Skyrocket your sales.
Scale your business.

Online Marketing


After implementing emotional marketing tactics in your strategy:

You’ll be at the exclusive top!

It is a very complex field. It won’t be easy to grasp everything, but I’m 100% sure you will get it because Emotional Marketing Land will give you simple step-by-step explanations & tactics how to use the powerful unconscious mind aka the “Emotional Systems.”


 Feelings are often described as “gut feeling” –
which is located in the brain, instead of in the gut. 


Enjoy comprehensive research from various fields in short and summarized articles, for instance about:

• Consumer Neuroscience

• Interaction Design

• Love Brands

• Persuasion

• Psychology

• Service Design

• Social Neuroscience

• Usability

• User Interface Design

• User Experience Design

I am Ricardo, Founder of Emotional Marketing Land.

You’ll get easy understanding step by step tactics – summarized and well organized to keep you focused on what you exactly need to implement in your marketing strategies to boost your business or career.

Why I created Emotional Marketing Land?

When I worked for different advertising agencies, I wondered things like:

  • How can I arouse emotions even in a “boring” industry?

  • What are “Emotions” exactly?

  • How can I emotionally connect?

  • Where should I start?

  • How can I shift my customers to loyal, even raving fans?

And as you can guess it  nobody was able to give me clean and exact tactics consistently. It was either too superficial (most marketing experts might know one or two principles but they do not truly know, how our brain (aka emotions) works – it is just not their field) or on the other hand the information is too profound (for instance, Neuroscience PhDs). That is why I had no other choice than to find out by myself.

I wanted to make it accurate, so I started in 2012 my Master’s degree, in Interaction Design. I proved that emotions are imperative (see my German book).  Before and afterward, I’ve been working as an Art Director Interactive, and Creative Marketing Director.

At the same time I’ve been continuing my research (because it is soo! interesting) and have been dived in much deeper. Now, I start sharing it. I think you really need to understand our brain and the power of our unconsciousness!

Let’s dive in the field of emotions and get ahead of everybody else.
It’ll be fun because you are going to feel lots of “Aha” ( “Eureka!” ) effects.

My Awards

2x International Interaction Award 2018,
2x   “Best in Class”  (Categories: RETAIL + ENTERTAINMENT)

2x International Creativity Media & Interactive Design Awards, Bronze, 2018, Categories:  “Best Work Never Produced”  + “DIGITAL OOH – DISPLAY POP”

Design Support for several Annual Multimedia Awards 2013-2014, through my work for several German advertising agencies, for instance “Phillip und Keuntje” oder “Cellular”.

Red Dot Design Award,  Winner 

Would you like to find out more about me?

If you heard enough, let’s get started!

Actionable Tactics

Discover accurate techniques which are appealing, effective and evoke emotional connections to get your customers truly excited.

Coming soon!

Get periodically new emotional tactics

which you want to implement
in your marketing strategies.

As a result, you will be able to increase your pricing, sell ⚡ lightning fast, and much more.

Get step by step formulas,
well-organized research still for free! (up to now) 

Get approx. One email/month. The amount is less (that’s why your mailbox will stay clean). But I promise those few emails are high-valued. One email is worth than at least 21 emails.

That’s what we want! Isn’t it? Everything is compressed and time-saving. 

Of course, you can unsubscribe anytime.

What do you think about?

Learn about unique and actionable emotional marketing tactics and strategies, which you want to implement in your marketing system or design to popularize your business.


is Emotional Marketing?


In general: Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and super effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life. 

Similar to creating real relationships with people. You should attach your brand, product, or service to a person.

For example:

Which people do YOU like the most?

I bet people who understand you! People who …

  • make your life easier,
  • more successful,
  • safer or
  • bring fun into your life!

Now you get it! Your product or brand should consistently give away some (individual important) benefits.

You need to understand humans behavior before you create emotional campaigns. That is what you get from Emotional Marketing Land.

You will popularize your business and additionally –  AS A BONUS  you will upgrade your personal life because you know why people react as they do. 

 Why do you need

Emotional Marketing?


Because search engines (Google, YouTube, FB, IG) are getting more and more intelligent – we are not able to use wicked black hat techniques for long-term results. We need to truly understand what the brain of our (potential) customers need (address the emotional systems in the brain aka persuasion).

(General current Online Marketing)


Most prospects take between 6 and 20 touches before they make a purchase decision.

(Neil Patel, Online Marketer und Co-Founder von Crazy Egg & Hello Bar)


Because your prospects have a different State of Awareness: low (education) – medium (persuasion) – high (action).

(Eugene Schwartz, ‘Copywriting Guru’)


Everybody has an individual emotional orientation – based on our genes and experience (aka emotional systems)

(General Neuroscience)


The market is oversaturated. It is too easy to create a business or a personal brand (for instance by Social Media). You need to emotionally connect because a tone of competitors are only one click away.

(General situation)

Let's get in touch on LinkedIn!

Emotional brands have a significant impact
when the consumers’ experience has an emotional (aka strong and lasting) connection.

It is (kind of) simple, because it is very similar to a feeling of bonding or loving. As a result you need to understand human behavior first –  or just ask me. 👋 😉

Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently increase your conversion rate & your sales – even when you increase your pricing as well 💗.


 Ya, let’s do it!
If you’d like to master emotions in marketing, or if you want to have the chance to ask me any individual question about your campaign.


I’d love to hear your story!
Remember: everybody is interested in stories.
(That’s why the movie and book industry is huge.)
Please tell me your story.


 Nah, don’t do it! 

If you don’t believe
that emotions might boost your business or career.

I recommend to read more articles about raising the awareness of emotions in marketing. You could start with my Q&A below.

Q&A –
Answers to Your Questions

Why are Emotions in Marketing such a big deal?

Because on one hand the internet, especially search engines (Google, YouTube, FB, IG) are becoming more intelligent. For instance,  Google knows exactly what people really like  by analyzing human being reactions, e.g., amount of clicks, bounce rate (i.e., navigating away from the website), dwell time (i.e., length of time that users spend on a page or video), and much more.

That’s why we first need to create content which focuses on the users! It will then automatically be higher ranked – no matter how Google changes its search algorithm, because they will always try to make it better to rank what people really like.

On the other hand, the market is oversaturated. It is getting more and more easier to create your own business (because of the internet, e.g., Social Media and companies like WordPress, or ClickFunnel) to get and keep your customers you need a stronger connection than your competitors. How can you make it? Only by using emotions. “Only emotions increase value” (acc. to Dr. Hans-Georg Häusel, German Neuromarketing expert & psychologist) and bond relationships. Keep in mind: Your competitors are only one click away!

How to exactly create emotions in marketing?

That is a big question, and first of all, it is a complex interpretation process which creates the value of things for people. Unfortunately, it is not easy to understand, because it includes a tone of different fields, e.g., Marketing, Interaction Design, Service Design, User Experience & User Interface Design or, Consumer Neuroscience, … But I am 100% sure, that you will get it by following Emotional Marketing Land because we give you easy step by step explanations and tactics. Which you won’t get anywhere else – because we combine all different fields which are necessary for especially Online Marketing to sell easy and lightning fast.

Emotional marketing is for you, when …

  • You are an Entrepreneur, Marketing Manager, Creative Director, Art Director, or Designer.
  • You want to be ahead of everybody else – at the top!
  • If you sell B2C and B2B products.  People buy from people – that’s why all decisions are related to emotions (of people).

Emotional marketing tactics & strategies are not for you, when …

  • you need to instantly increase your sales. That is not happening.
  • If you want to rush the process.

Because we need to build a serious relationship – you can’t force somebody to like/love you, but you can lead somebody who is going to like and afterward, love you.

Let’s compare it with Content Marketing: it takes time until it will be ranked & recognized. But when it is actually ranked it is incredible powerful than anything else. Because you automatically get (free) organic traffic and revenue from it.

And it is not for you, when you are not willing to work hard to get everything and implement all tactics you need.

Because honestly, it is not easy and quick done to transform prospects to customers up to raving fans. If it was easy, everybody would do it!

But I am 100% sure, YOU WILL GET IT!! Because I simplify, compress and gather everything you need to master emotions in marketing. Be patient & organized and you will become one of the first exclusive Emotional Marketers.

What will you get when you enter your email?

You’ll get  1 high-valuable email per month. You’ll get top actionable emotional techniques & explanations – short summarized and well organized. I know that’s not a lot of emails but it will be very thorough. As a result your mailbox stays clean!

One very thorough email is worth than at least, 21 emails.

It is all about Emotions in Marketing, Love Brands (Products), Neuroscience, Design and Psychology for building loyal, long-lasting unconscious relationships.

Up to now, it’s free – do not hesitate to get at least your first 31 actionable emotional techniques! Otherwise you actually loose money, sorry – but it is really  true.

Lots of success!
Cheerio Ricardo

Let’s explore how to emotionalize your brand or product!

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