"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."
Let’s upgrade your business, career, and your personal life (tremendously)! Because you’ll actually learn and master emotions of human beings.
That helps your:
- business (by building business relationships, and increase sales automatically), and
- life (by building personal relationships).
Learn and master the best ways to arouse emotions, and discover how to move (and stay) ahead of all your competitors!
You’ll get easy-to-understand step-by-step tactics – summarized and well organized to keep you focused on what exactly you need to implement in your marketing strategies to boost your business, career, and personal life.
Why did I create Emotional Marketing Land?
When I worked for different advertising agencies, I wondered things like:
How can I arouse emotions even in a “boring” industry?
What are “emotions” exactly?
How can I emotionally connect with my customers?
Where should I start?
How can I shift my customers into loyal, even raving, fans?
And as you can guess – nobody was able to give me clean and exact tactics consistently. It was either too superficial (most marketing experts might know one or two principles, but they do not truly know how our brain works – it is just not their field), or on the other hand, the information was too profound (for instance, Neuroscience PhDs). I had no other choice than to find out by myself.
I wanted to make my information accurate, so in 2012, I started my master’s degree in Interaction Design. I proved that emotions are imperative (see my German book). Before finishing my degree and since then, I’ve been working as an Art Director Interactive and Creative Marketing Director.
At the same time I’ve been continuing my research (because it is so interesting!) and have dived in much deeper. Now, I have started sharing it. I think you really need to understand our brain and the power of our subconscious to be an effective marketing professional!
Let’s dive into the field of emotions and get ahead of everybody else.
It’ll be fun – you are going to feel lots of “Aha” (“Eureka!“) effects.
2x “Best in Class”
(Categories: RETAIL and ENTERTAINMENT)
Categories: “Best Work Never Produced” and “DIGITAL OOH – DISPLAY POP”
Discover accurate techniques that are appealing, effective and evoke emotional connections to get your customers truly excited.
is Emotional Marketing?
Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life.
Similar to creating real relationships with people, you should attach your brand, product, or service to a person.
Which people do YOU like the most?
I bet you like spending time with people who understand you!
People who make your life …
- more successful,
- safer, and
Now you get it! Your product or brand should consistently give away some (individually important) benefits.
You will popularize your business and additionally – AS A BONUS – you will upgrade your personal life because you know why people react as they do.