"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."
Let’s upgrade your business or career (tremendously)!
Learn and master on how to arouse emotions and how to get and keep ahead of your competitors!
I am Ricardo, Founder of Emotional Marketing Land.
You’ll get easy understanding step by step tactics – summarized and well organized to keep you focused on what you exactly need to implement in your marketing strategies to boost your business or career.
Why I created Emotional Marketing Land?
When I worked for different advertising agencies, I wondered things like:
How can I arouse emotions even in a “boring” industry?
What are “Emotions” exactly?
How can I emotionally connect?
Where should I start?
How can I shift my customers to loyal, even raving fans?
And as you can guess it – nobody was able to give me clean and exact tactics consistently. It was either too superficial (most marketing experts might know one or two principles but they do not truly know, how our brain (aka emotions) works – it is just not their field) or on the other hand the information is too profound (for instance, Neuroscience PhDs). That is why I had no other choice than to find out by myself.
I wanted to make it accurate, so I started in 2012 my Master’s degree, in Interaction Design. I proved that emotions are imperative (see my German book). Before and afterward, I’ve been working as an Art Director Interactive, and Creative Marketing Director.
At the same time I’ve been continuing my research (because it is soo! interesting) and have been dived in much deeper. Now, I start sharing it. I think you really need to understand our brain and the power of our unconsciousness!
Let’s dive in the field of emotions and get ahead of everybody else.
It’ll be fun because you are going to feel lots of “Aha” ( “Eureka!” ) effects.
2x International Interaction Award 2018,
2x “Best in Class” (Categories: RETAIL + ENTERTAINMENT)
2x International Creativity Media & Interactive Design Awards, Bronze, 2018, Categories: “Best Work Never Produced” + “DIGITAL OOH – DISPLAY POP”
Discover accurate techniques which are appealing, effective and evoke emotional connections to get your customers truly excited.
is Emotional Marketing?
In general: Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and super effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life.
Similar to creating real relationships with people. You should attach your brand, product, or service to a person.
Which people do YOU like the most?
I bet people who understand you! People who …
- make your life easier,
- more successful,
- safer or
- bring fun into your life!
Now you get it! Your product or brand should consistently give away some (individual important) benefits.
You need to understand humans behavior before you create emotional campaigns. That is what you get from Emotional Marketing Land.
You will popularize your business and additionally – AS A BONUS you will upgrade your personal life because you know why people react as they do.