Make Your Brand And Products


To Boost Your Sales!

No matter what kind of business you have,
Emotional Marketing Land shows you exactly:


How to transform your rational prospects into emotional connected raving fans for bonding long lasting relationships and finally making much more money!


"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."

Gary Vaynerchuk, Keynote @ IMG Expo 2018, New Orleans
Let’s tremendously boost your business and/or career!
Learn and master how to arouse emotions and get and keep ahead of your competitors!

 Let me tell you, 5 Years ago I had questions like:


  • How can I arouse emotions – even in a “boring” industry?
  • What exactly are “Emotions”?
  • How can I emotionally connect?
  • Where should I start?
  • How can I shift my customers to loyal, even raving fans?

And you know what, nobody was able to consistently give exact tactics – it was either too superficial (the marketing experts might know 1 or 2 principles but they do not truly know, how our brain (a.k.a. emotions) work – it just is not their field) or on the other hand the information is much too deep! For instance, Neuroscience PhDs. That is why I had no choice but to find out by myself and make it simple for you. Everybody should understand our brain and the power of our unconsciousness.

Now, I want to share my amazing results of my comprehensive research!

Learn fast what took me 3 years!

Let’s dive in the field of emotions and get ahead of everybody else.

It’ll be fun because you are going to feel lots of “Eureka” effects.


Ricardo, Founder of Emotional Marketing Land

If you want to emotionalize your brand, product or service, you’ll need to reach different levels.


Evoke positive connections. 

The key to having customers with high long term value, is to continually keep them engaged with your brand. 

Design and


Address every possible objections your prospects may have – which leads to a very strong brand story that people believe and understand.

Listen to your customers because people make their most decisions unconsciously, based on our emotion systems (Neuroscience).

Use accurate tactics.

Marketing and Neuroscience
(emotional systems
in the brain)


Transform your prospects and customers into raving fans. 

Retention almost always comes down to how valuable and easy it is to use your product or service.

Your brand or product is part of their world.

Marketing, Interaction Design and Psychology


Skyrocket your sales.
Scale your business.

Online Marketing


After implementing emotional
marketing tactics in your strategy:

You’ll be the elite!

It is a very comprehensive field. It won’t be easy to get everything but I want to help you to easily understand how you use the powerful unconscious mind – the emotional systems (in your customers’ brain) and in general how persuasion work.

Enjoy comprehensive research from various fields in shortly and thorough summarized articles, for instance about:
  • Love Brands Development 
  • Interaction Design
  • Service Design 
  • Social & Personality Neuroscience
  • Psychology
  • Consumer Neuroscience
  • Usability 
  • User Interface & Experience Design
I am Ricardo (Founder of

You get easy understanding step-by-step tactics – summarized and well organized to keep you focused on what exactly you need to implement in your marketing strategies to boost your business or career.

Get consistantly new psychology tactics

which you want to implement in
your marketing strategies.

Do not miss the unique chance to get lots of psychology knowlegdge about emotions – step by step and well organized and still for free
(every month 1-2 emails, starts in Sept. 2018).

Just enter your email below.

about how to arouse emotions?

Discover accurate tactics which are more appealing, effective and evoke emotional connections to get your customers truly excited.

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I am scheduling and preparing effective actionable tactics which you want to implement in your marketing system –
the blog with exclusive tactics and strategies is going to start
in September 2018


Learn about unique and actionable emotional marketing tactics and strategies, which you want to implement in your marketing system or design
to boost your business.



In general: effective Marketing and Design does not feel hypey, pitchy, desperate, or robotic – instead, we are going to communicate naturally and super effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life.
We call that the beginning of:Emotional Marketing“.



Because your prospects have a different State of Awareness:
low (education) – medium (persuasion) – high (action).

(Eugene Schwartz, ‘Copywriting Guru’)


Most prospects take between 6 and 20 touches before they make a purchase decision

(Neil Patel, Online Marketer und Co-Founder von Crazy Egg & Hello Bar)


Everybody has an individual emotional orientation – based on our genes and experience (Emotion Systems)

(General Neuroscience)

Let's get in touch on LinkedIn!

Emotional brands have a significant impact when the consumers’ experience is a strong and lasting connection. It is comparable to a feeling of bonding or loving.

Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently boost your sales.

Answers to Your Questions

How to exactly create emotional marketing?

That is a big question and first of all it is a complex interpretation process which creates the value of things for people. Unfortunately it is not easy to get, because it includes a tone of different fields e.g., Marketing, Interaction Design, Service Design, User Experience & User Interface Design or, Consumer Neuroscience (I am especially interested in neuropsychological and contextual aspects.) Read more

What will you get when you enter your email?

You’ll get valuable information, short summarized and well organized to keep the focus easily to boost brand loyalty and finally skyrocket your sales!

It is all about Love Brands and building unconscious lasting relationships.

The emotional marketing tactics & strategies are not for you, when …

• You are not interested to evoke positive connections with your brand, product, or service.

• You are not a hard worker, because it is not easy and quick done to transform prospects to customers up to raving fans. You need to be patient and concentrated.

Emotional marketing fits to you, when …

• You are a Entrepreneurs, Marketing Managers, Creative Directors, Art Directors, Interaction Designer, User Experience or User Interface Designer

• If you sell B2C or B2B products. It doesn’t matter because people always buy from people that’s why all decisions are relatet to emotions (also known as gut feeling).

• You want to reach the next advanced level by using the powerful unconsciousness to boost your sales.

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